Ginni Rometty
Chairman, President and CEO—IBM
Never protect the past. If you never protect the past, I think ... you will be willing to never love [it] so much [that] you wont let it go, either.
Never define yourself as a product and, in fact, I would augment it; never define yourself by your competition, either. If you live and define yourself by your product or competition, you will loose sight of who your customer is.
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